To celebrate its first anniversary, Regent Phu Quoc partnered with HyggeLab Concept for the Taste Studio event themed “A Dialogue between Land, Sea and People.” By arranging rose myrtle blossoms in the shape of ocean waves, HyggeLab evoked the poetic moment of sunset over the Phu Quoc sea.
Stepping into the Christmas space HyggeLab created at Bitexco, you are instantly met with the “Glitz & Glam” concept inspired by The Great Gatsby — a timeless icon for fashion lovers and of America's 1920s Jazz Age. With Midnight Blue as the main color, paired with sparkling gold details, crystals, and elegant pearls, a new lens — luxurious, glamorous, and cinematic — opened up for that year's festive season.
The Nobu Hotels Meet & Greet reception, hosted by VCRE and decorated by HyggeLab Concept, delivered a unique visual experience where floral installation art and meticulously designed spaces blended to create a special atmosphere. The concept stood out with many refined elements, from layout to color palette and artistic details.
Centered on the zodiac symbol of 2024, the “Dragon and Clouds” concept depicts a pair of golden dragons holding pearls, soaring through layers of pastel clouds handcrafted from chenille wire and tinsel. The radiant gold of the dragons, paired with lush blossoming apricot branches, transformed the Bitexco lobby into a space that instantly says “Tet,” brimming with meaning.